E.Ahlström
E.Ahlström is a leading wholesaler and importer of restaurant supplies serving restaurant professionals in Finland.
My role
UI design lead, UX, art direction
Design tools
Adobe XD, Illustrator, Photoshop
Agency
Karhu Helsinki
Year
2018
CMS
Drupal Commerce
Design & experience
The website houses a complex custom e-commerce solution for restaurant professionals tailored for each client and group. A lot of different page templates and order processing screens were designed for developement closing to a hundred layouts.
The goal was to create a clean Nordic design that communicates quality and professionalism. Only the logo and color red were kept from old brandbooks.
A lot of thought was put into researching how people would interact with the website and store. User personas, heatmap testing and interviews were conducted along the project that helped me with design choices and challenges on accessibility.
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